The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown Indianapolis. 

Motorsports professionals, including buyers and decision makers, from all 50 states and 35-plus countries come to the PRI Show to source new parts and products. 

How to Navigate the New Portal for PRI Show Exhibitors

The process to submit an exhibit application is a little different this year.

PRI has launched a new customer management system powered by Salesforce to better serve its exhibitors year-round.  

Those who have not submitted the Exhibit Space Rental Application (ESRA) for the 2026 event, Dec. 10-12, Indianapolis, must activate a new account in the system.

Once this one-time step is complete, exhibitors can secure their spot on the PRI Show floor, download invoices, complete online payments, and access free resources to plan a successful booth.

Getting set up in the new PRI Show exhibitor platform is simple:

• Visit exhibitor.performanceracing.com. 
• Returning exhibitors: Enter the email last used to purchase a PRI Show booth. A "password reset link" will be sent to your inbox. Click that link and create a new password.
• New exhibitors or returning exhibitors using a new email: Click "New Exhibitor," and fill out the form to create a new account.

Note: Updating an account email address does not affect exhibitors' account history or PRI Show seniority. To participate in the initial booth selection and floor planning process, exhibitors must submit a signed booth agreement and deposit by May 15, 2026.

Run into roadblocks? Contact the PRI Show team for support:

• Call: 949-499-5413 and select option 4
• Email: sales@performanceracing.com

Image courtesy of Shutterstock | DC Studio